Chapter 3: Building Blocks for Your New Business
Naming Your Business
Grid comparing company names and taglines
Business Plan Basics
1. What does your company do?
2. Business model (Translation: How will your company make money?)
3. The market and competition
4. Marketing
5. Short and long term goals
6. Milestones
Build Your Business A-Team
At-A-Glance Grid: What You Can Do and What You Can/Should Outsource
Checklist: 20 Questions to Ask a Bookkeeper or Accountant
At-A-Glance Grid: What a Bookkeeper Can Do Versus an Accountant
Checklist: 12 Questions to ask a lawyer (IMPORTANT: this is no longer a grid)
Naming Your Business, Legally
Structuring Your Business
At-A-Glance Grid: S Corp Versus C Corp
At-A-Glance Grid: Comparing Business Structures
Let’s Talk Taxes
Getting an EIN
Getting A Business License
At-A-Glance Grid: Permitting Options
Getting Insurance
Mom Incorporated: The Book 