7-Market

Chapter 7: Lights, Camera, Action…Starring Your Start-Up

Build Your Brand

Work Sheet: Brand-Building Questions

Using Technology to Build Your Brand

 

Landing Your Domain Name

 

Using Your Domain Name

 

Getting a Web Site

 

Building Your Brand With Social Media

 

Mom Quiz: What Social Network Suits You?

 

Check List: Facebook Marketing for Your Business

 

Check List: Using Twitter

 

Check List: Leveraging LinkedIn ADD 1-2 LINKEDIN STORIES?

 

At a Glance Grid: Do’s and Don’ts of Social Media

Getting the Right Clients and Customers

 

At a Glance Grid: What Customers Want

Maintaining a Professional Image

Promoting Yourself

 

Online Marketing Tactics

 

  • Guest Blogging
  • Enewsletters
  • Directory Listings
  • Public Relations (PR)
  • Facebook Ads
  • Google Adwords
  • Mobile Advertising

Offline Marketing Tactics

  • Bylined Article
  • Public Speaking
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