Chapter 7: Lights, Camera, Action…Starring Your Start-Up
Build Your Brand
Work Sheet: Brand-Building Questions
Using Technology to Build Your Brand
Landing Your Domain Name
Using Your Domain Name
Getting a Web Site
Building Your Brand With Social Media
Mom Quiz: What Social Network Suits You?
Check List: Facebook Marketing for Your Business
Check List: Using Twitter
Check List: Leveraging LinkedIn ADD 1-2 LINKEDIN STORIES?
At a Glance Grid: Do’s and Don’ts of Social Media
Getting the Right Clients and Customers
At a Glance Grid: What Customers Want
Maintaining a Professional Image
Promoting Yourself
Online Marketing Tactics
- Guest Blogging
- Enewsletters
- Directory Listings
- Public Relations (PR)
- Facebook Ads
- Google Adwords
- Mobile Advertising
Offline Marketing Tactics
- Bylined Article
- Public Speaking
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