Worksheet No. 10: Brand-Building Questions

What’s in a brand?

Your brand is what people think of when they hear your name. It’s what makes your business stand out — and why people pay attention to you.

Your brand is also the values that define you. Who are you — and what do you stand for? Danielle wants to spread “goodness.” Aliza is known for her work empowering women through technology.

The following chart presents a list of questions to set you on your brand-building path. If you don’t want to mark up the book, you can download the chart.

Download: Brand-Building Questions (right click on PC or CTRL click on Mac to save to your computer).

Download: Brand-Building Questions.

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