She’s Mom Incorporated! Laura Fitton, @pistachio

Twitter marketing guru Laura Fitton

Twitter expert and consultant Laura Fitton, who’s known on Twitter as @pistachio, has sold Twitter app store oneforty to inbound marketing company Hubspot. Oneforty and SocialBase, Fitton’s collaborative social media management platform, will be integrated with HubSpot’s current offerings. Fitton launched oneforty in the fall of 2009, raised more than $2 million by the end of the year, then launched SocialBase this past summer.

Fitton –- who is profiled in the book Mom, Incorporated — will also join us at the Boston-area book event on Wednesday, Oct 5. The event, hosted by Mommy Niri, will be held at The Melting Pot, 213 Burlington Rd., Bedford, Mass.

In the meantime, we caught up with Laura to ask about oneforty’s sale to Hubspot:

MomIncorporated: How did the opportunity to sell to Hubspot come about?

Laura Fitton: We’ve known and admired HubSpot Founders Brian Halligan and Dharmesh Shah for years. When they made it clear — by buying Performable — that they were building something huge and that acquisition was part of the growth strategy, we reached out to see if it made sense to do something together.

MomIncorporated: What will Laura be doing within Hubspot?

Laura: It’s a great role — I’m here to evangelize Inbound Marketing, which is the long overdue revolution from marketing that sucks to marketing that truly serves people. It’s a large, exciting and growing movement — to create better marketing that treats people like people, and helps them solve their problems. I’ve been saying for years that we need to stop with the marketing that helps companies sell and move to a model where we’re helping people buy.

MomIncorporated: What advice do you have for other moms looking to grow their home-based businesses to the point of being able to get venture capital? To be attractive enough to be acquired?

Laura: I think the most important thing is to start with something you’re truly passionate about. Then it’s a matter of determining whether or not that thing can “scale” into something that requires VC funding or would benefit from an acquisition. Lots of great businesses don’t require either, and that’s OK, too!

Are you looking to put your home-based business on the fast growth track? We’ve got some tips in Mom, Incorporated on understanding how to get funding. Or feel free to ask your questions here!


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